Pop Goes the Weasel

Pop isn’t just a sound, it’s how smart brands disrupt, scale and breakthrough with AI, just like a weasel popping out of a hole. It’s where disruption meets technology. Brand and marketing strategy for companies that want to grow smarter, move faster, and scale for the future. We bring together bold ideas, strategic know-how, and the power of AI to help businesses stand out, future-proof and stay ahead.

About Pop Goes the Weasel

We’re not your typical Marketing AI consultancy. And, that’s kind of the point. Think of us as your brand's unexpected plot twist, the one everyone talks about Monday morning. At Pop Goes the Weasel, we craft the perfect collision between creative disruption and cutting-edge AI. We're here for purpose-driven brands ready to escape the ordinary, dream bigger, and slice through the noise with marketing so magnetic that people stop scrolling, smile involuntarily, and can't help but share.

Whether you're a small business and lack an in-house marketing or AI team, or a PE firm looking to modernize your portfolio, we’re here to be the strategic partner that delivers clarity, creativity, and results.

Why Pop?

We craft brand experiences by weaving human intuition and storytelling with AI-powered precision, revealing your brand's authentic soul and helping you connect in ways that actually matter to actual humans.

  • Where creative strategy meets algorithmic precision

  • Marketing moments that make jaws drop (and wallets open)

  • Purpose-driven positioning that resonates on a deeper level

  • AI integration that amplifies humanity rather than replacing it

Services that make your business “pop.” We’ve worked with some of the best brands on the planet and the up-and-comers soon to be.

  • BRANDRUPTION™

    ·       Fractional & Interim Brand Marketing

    ·       Brand Assessment & Audits

    ·       Brand Strategy & Development

    ·       Brand Architecture & Equity Building

    ·       New Brand Creation & Brand Extensions

    ·       Brand Messaging & Positioning

    ·       Ideation & Creative Concepting

    ·       Competitive Audits & Reviews

  • FUTURE PROOF WITH AI

    ·       Fractional & Interim AI Strategy Lead

    ·       Company/Department AI Assessments

    ·       AI Audit & Capability Roadmaps

    ·       Generative AI Content Creation

    ·       Custom AI Workflow Creation and Mapping

    ·       Advanced Prompt Engineering & Best Practices

    ·       AI Tool Recommendations & Team Training

    ·       AI Strategy & Implementation

  • MARKETING & SALES

    ·       Fractional & Interim CMO/CS

    ·       Lead Generation Strategy

    ·       Marketing Strategy

    ·       Integrated Marketing Plans

    ·       Digital Marketing

    ·       Retail & Shopper Marketing Strategy/Plans

    ·       Trend Mining & Category Snapshots

    ·       Retailer New Business Presentations

We Blend Brand Spark, Marketing Mojo & AI Muscle.

We Blend Brand Spark, Marketing Mojo & AI Muscle.

What We Do.


At Pop Goes the Weasel, we don’t just market, we ignite. Whether you're building a brand from scratch, rewriting your go-to-market playbook, or "AI-ifying" your business to stay ahead, we bring the brains, the bold, and a touch of mischief. From Fractional CMO & AI leadership to custom AI workflows, brand audits to big ideas, we help businesses pop louder, think sharper, and move faster in a world that never stops evolving.

Chief Mischief Maker

Hi, I’m Julie, a reformed global marketing exec turned strategic disruptor. After decades of shaping some of the best brands on the planet across CPG, Retail, Food, Beverage, Health and Wellness, Pet, Kids, Home Fragrance, Outdoor and more, I help businesses uncover their “it” factor. That thing that makes them unforgettable. I blend brand intuition with AI expertise, bridging the gap between human insight and next-gen tech. Think of me as the translator between your brand’s soul and tomorrow’s tools.

Company and client experience.

Kind Words

“Pop Goes the Weasel is nothing short of fantastic, and Julie knows her stuff. She is currently working with us on a new brand launch and developing a ton of generative, creative content that is sure to create buzz. Next up, mapping out multiple AI workflows to save our team time.”

- Jorge, CMO of a start-up pet brand

“Pop Goes the Weasel re-did our brand strategy, buyer personas, product nomenclature, digital marketing plan, master sales presentation (which increased our close rate), and assessed our AI readiness and tools. Plus, Julie is a lot of fun to work with!”

- Robyn, Head of Marketing - Outdoor Manufacturer

“I’ve worked with Julie on consumer and shopper omni-channel deliverables at Kroger, Sam’s Club, Meijer, Pet Specialty and PurePlay. She delivered best in class creative strategies to win, and executions that keep shoppers’ loyal. She definitely exceeded my expectations and set my categories up for success!”

- Rosie Z. - The Kroger Company

“Pop helped us launch our brand into the SouthEast region and developed a really creative omni-channel marketing plan which exceeded our expectations. Would definitely work with them again in the future”.

- Mark, CEO - B-corp Food Company

Let’s make it pop!

Give us a shout…